Featured
Tools Used
This project was organized by
The Brand
The FrontRunner name was the result of a weeklong brainstorming session between me and the founders, through hundreds of iterations.
Logo Iterations
Early iterations of the logo spanned from the silhouette of an "out-looker", letter combinations and even somewhat of an an inverted version of what we have today. The light, or spark, was inspired by a book cover; a man holding a torch and greek mythology, which became somewhat of a pattern within work for W Strategies and FrontRunner.
The UI/UX
The FrontRunner UX has been a project spanning over many years. Early versions of the prototype were much more political, even with a campaign trail navigator.
The app we have today is a beautiful collection of ideas, simplified to their most necessary form and targeted towards a specific persona of users we have recognized have a need that we can fill. A dead-simple organizational tool that keeps teams of all kinds on track.
